The design appears outdated
Old typography, layouts and imagery can weaken credibility when the site no longer reflects the current brand.
An outdated or slow website can turn customers away, while a careless redesign can damage traffic and Google visibility. E Lanka Solution provides website redesign in Sri Lanka through audit, careful retention of valuable content and URLs, improved design and conversion paths, safe migration and post-launch monitoring. The goal is a stronger website—not only a different appearance.
A redesign should address measurable problems or customer friction, not simply the website’s age.
Old typography, layouts and imagery can weaken credibility when the site no longer reflects the current brand.
Small text, crowded menus and desktop-first layouts create friction for mobile users.
Large images, old themes, excessive scripts and weak hosting can damage experience and Core Web Vitals.
Customers cannot find services, prices or contact actions because the information architecture lacks a plan.
Weak calls to action, trust signals and page flow can produce traffic without enquiries or sales.
Unsupported platforms or rigid templates can make editing slow, expensive or provider-dependent.
Existing pages may already rank, attract links or generate enquiries. Before changing the structure, we review URLs, landing pages, metadata, internal links, analytics and Search Console. Valuable URLs are retained where practical.
When URLs change, a redirect map sends each old page to the most relevant replacement. Content, canonicals, schema, sitemaps and tracking are checked before and after launch. This reduces avoidable loss without claiming migration is risk-free.
We analyse what works, what fails and what must improve before replacing anything.
Review design, mobile usability, analytics, search visibility, content, forms and platform limits.
Define successful pages, weak areas, migration needs, goals and priorities.
Refresh branding, navigation, hierarchy, calls to action and responsive layouts.
Build on staging, migrate content and configure the agreed CMS, functionality and SEO foundations.
Test redirects, forms, devices, speed, metadata, analytics and key journeys.
Back up the site, complete the cutover, verify production behaviour and monitor issues.
The scope follows the problems found during the audit and the outcomes required.
Colours, typography, imagery and templates align the site with the current business.
Navigation, forms, calls to action and content order work effectively on mobile.
Images, scripts, templates and hosting target faster, more stable pages.
Visitors can understand services, find proof and reach the next action with less friction.
Calls to action, forms, trust signals and page sequence are improved for conversion.
Where appropriate, the new platform makes routine content updates easier for authorised staff.
A site with sound structure and branding may only need speed work, updates, content changes or conversion improvements. Age alone does not justify a redesign.
The initial review separates a transformation project from routine website maintenance, targeted conversion optimisation or SEO repairs. The recommendation follows the problem, not the largest possible project.
We modernise what is underperforming while protecting valuable content, access and search equity.
Analytics, search, technical condition and customer friction guide the redesign scope.
URLs, content, redirects and launch monitoring are considered throughout the project.
The replacement is built and tested separately to minimise disruption to the existing website.
Usability, trust and customer actions matter as much as refreshed aesthetics.
Work with a local team that understands your market, contact habits and business environment.
Agreed administrator, hosting and project access are handed over without artificial lock-in.
The redesign improves the platform and experience. Our SEO services can then expand organic visibility through content, on-page optimisation, technical work, local SEO and authority development.
Our Conversion Rate Optimisation service uses data and testing to investigate user behaviour, forms and conversion journeys after sufficient traffic is available.
A redesign is quoted after reviewing the platform, pages, content, rankings and integrations. Existing packages are a reference, but migration, redirects and legacy problems can change the scope.
These answers cover redesign signs, ranking protection, content migration, process, maintenance alternatives, timelines and pricing.
Common signs include outdated design, poor mobile usability, slow loading, confusing navigation, weak conversions, difficult editing and off-brand presentation. A redesign should solve identifiable problems. We review the site to decide whether a full redesign or targeted improvements are justified.
It can when URLs disappear, content is removed or redirects are missed. We inventory pages, traffic and rankings, preserve valuable URLs and map changes with redirects. Metadata, canonicals, sitemaps, internal links and Search Console are reviewed after launch. Careful planning reduces avoidable losses.
The process begins with an audit of analytics, search visibility, content and technical condition. We decide what to keep, improve, remove or migrate. Design and development occur on staging, followed by content migration, redirect testing, mobile checks, controlled launch and monitoring.
Useful content is not removed automatically. We identify pages that attract traffic, support conversions or remain important. Strong content is retained or improved, while outdated or duplicate material may be consolidated with approval. Images, metadata and internal links are also migrated.
A redesign suits major structural, visual, mobile, platform or conversion problems. When the site mainly needs updates, backups, security, content edits or minor styling, Website Maintenance may be more economical. The review separates upkeep from transformation.
A focused small-site redesign may take 3–5 weeks. A larger business or multilingual migration may require 6–10 weeks. Ecommerce, custom integrations, extensive rewriting and complex redirects take longer. The proposal defines milestones and dependencies.
Cost depends on pages, platform, design, migration, SEO preservation and integrations. Existing packages provide a reference: Starter LKR 45,000, Business LKR 95,000 and Ecommerce from LKR 180,000. The redesign is quoted after review.
Share the current URL, business goals, main problems and any known ranking or conversion data. E Lanka Solution can determine what should be kept, what should change and whether a full redesign is genuinely necessary.