What is off-page SEO and why do backlinks matter?
Off-page SEO is the work done outside your website to build trust, authority and reputation. The most important part is link building: earning backlinks from relevant websites that signal your content, service or brand is worth referencing.
Backlinks work like votes of confidence, but not every vote is equal. A small number of relevant, trustworthy links can support rankings far better than thousands of automated, low-quality links that create risk.
Off-page SEO works best after your on-page SEO and technical SEO foundations are clean. It also supports local SEO through citations and local authority signals.